Thank you for taking the time to review the professional credentials of PAG Direct VP, Ahmed Kasem, official candidate for the OMVIC Board of Directors. You will find that Ahmed is strongly positioned to represent the needs of all Ontario dealers based on his executive experience, demonstrated innovation in dealership operations, and industry achievements.
AHMED KASEM
Ahmed Kasem is a senior automotive executive with nearly two decades of leadership experience in the retail automotive industry. He currently serves as Vice President of Fixed Operations at PAG Direct, overseeing operations across multiple dealership locations.
Ahmed has led large-scale operational and digital transformations, including the successful rollout of TEKION, a modern cloud-based Dealer Management System. He also launched an e-commerce parts retail platform that was adopted by Hyundai Canada across its national dealer network in 2024. Under his leadership, one of his dealerships earned first runner-up globally in Hyundai Motor’s 2024 Customer Experience Competition (Service)—an award given for the first time to a Canadian dealership in Hyundai Canada’s history.
A strong advocate for fairness and sustainable impact, Ahmed has championed inclusive leadership, standardized policies, and employee well-being. His efforts helped PAG Direct achieve back-to-back Great Place to Work certifications, finalist recognition in Deloitte’s Best Managed Companies program, and the highest employee satisfaction scores in the group’s history.
Ahmed is a mechanical engineer with an Executive MBA from Ivey Business School at Western University. He brings to OMVIC a grounded, forward-thinking perspective shaped by hands-on dealership experience, with a deep commitment to consumer trust, ethical governance, and smart regulation.
