About Us

We are excited to announce that Phaeton Automotive Group is now - PAG Direct.

As a natural evolution of the Phaeton brand, PAG Direct speaks to our promise. That is to be an innovation leader in the automotive retail industry, continuously redefining the digital and in-store experience for Canadians seeking to purchase and service the highest quality vehicles, and do it on their own terms.

PAG Direct is comprised of 5 dealerships and a state-of-the-art collision centre located in London, Ontario and the Greater Toronto Area. As a premier vehicle dealer group, we carry all the latest gas, hybrid and EV models from Hyundai, Toyota and Lexus. Our friendly, customer-focused Sales teams can help you find the right new or pre-owned vehicle to fit your lifestyle, assist with attractive financing and lease options, and help you choose the right products to protect your investment. After you drive away, you can rest assured that our factory-trained technicians are here to handle the regular maintenance of your vehicle with the greatest level of care and professionalism. And our highly knowledgeable Parts teams can recommend both OEM and aftermarket accessories to make your vehicle your own.

PAG Direct understands that each of our guests has different needs. That’s why we offer online purchase options. Right from our dealer websites, you can select the make, model and trim of vehicle you would like to purchase, choose products to protect your purchase, and complete an application to lease or finance - all from the comfort of your home. You can also send in details for a no-obligation evaluation of your trade-in, right from your driveway! In our Service departments, booking an appointment has never been easier. Use our online booking tool and get a confirmation right to your mobile device or find all our contact information if you prefer to speak with one of our friendly team members.

PAG Direct is automotive – your way.